Just over a week into the new year, and a couple forward-thinking men are already asking us to buy into their visions of the future.
George W wants to go to Mars via a Lunar settlement. Goals like this, though expensive, reap nice rewards. In the end, the best leaders understand that moving the spirit of the people is what takes you places. Having already brought us through a controversial war, a cosmic goal like this could lift an America out of the doldrums of recession and terrorism.
Will it be ridiculously expensive? You bet. But you can’t put a price on national pride, and that’s what you’ll get. America is at its best when trying to do hard things.
Steve Jobs is once more pioneering a new industry. His most important announcement this week wasn’t even at MacWorld. HP branded iPods are proof that Apple is out to own music, and could be a perfect deal for both companies. iTunes on every HP and an iPod in every pocket, right? Don’t forget Pepsi and the Super Bowl. And then there’s the new iPod mini.
Why is it ridiculously expensive? Because Apple wants to make its money on design and innovation rather than cost-savings. And I think they will sell. I sure would have liked to see cheaper iPods, but then again I wanted to see .Mac stay free. Oh well.
Either way, we have two men here who know how to market dreams. And really isn’t spending too much and believing your dreams into reality what this country is all about?
You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.