I always knew Jon was going places. I just never knew he’d be on CNN at 19. There are a few critics of his story, but the ability to generate buzz-worthy news is the reason this story has made its rounds.
You could learn a lot from Jon, and how he breaks stories. One of the key elements is timing and precision. This article could not have come right on time, complete with thorough diagrams. The idea itself isn’t rocket science, but it nailed an audience and blew open a story that Pepsi should never have allowed to happen.
Being at the right place at the right time and having something interesting to say is more than just luck, it’s marketing. This Friday belongs to Jon. Nice one.
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February 20th, 2004 at 6:46 pm
Sorry for stealing your day–I had thought the wave would have passed right into Freeloader.
As for being on CNN/CNBC… Just goes to show it doesn’t take an original idea to start a revolution. Just gotta have the tallest chair to stand on. We were the first large[r] site to do anything on it.
And I hope it’s all over. Reuters is carried by everyone, so there’s no more need for stories. Although the page rank karma is nice.