The MBA is quickly becoming a commodity. Accounting can be taught to well-mannered monkeys and the remainder outsourced. So, what if anything distinguishes business students?
You read the title and know where I’m going: creativity. They teach it at Stanford’s business school. I don’t doubt that creative thinking is the last differentiator of truly valuable businessmen. But can you teach creativity?
Nope, you can’t. Most creativity-inspiring exercises are as effective as a dime-store motivational speaker. This is because creativity, like leadership and desire are caught, not taught. They are contagious.
So? Surround yourself with creative people and beat down bureaucracy that can stifle it. And don’t be surprised if you paying - or getting paid a premium for creative thought.
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