Things like this frustrate me: companies that don’t know how to make money on free products. You can, by the way. It involves a marketing strategy - like up-sells to a pro version. What you have to avoid: punishing your best customers.
The folks at Six Apart should be smarter than this. Type Pad, a [...]
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Think Donald Trump has tied up the best in business? Think again.
You may have gathered that I’m a marketing MBA in my first year, and in the spirit of shameless self-promotion I’m announcing my availability to intern this summer.
Indeed, for the cost of a desk, computer and three months’ pay you could have:
Three years [...]
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The MBA is quickly becoming a commodity. Accounting can be taught to well-mannered monkeys and the remainder outsourced. So, what if anything distinguishes business students?
You read the title and know where I’m going: creativity. They teach it at Stanford’s business school. I don’t doubt that creative thinking is the last differentiator of truly valuable businessmen. [...]
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My search for a summer MBA marketing internship is taking me to San Fran next week. I’ll be scaling walls and bugging offices between interviews and lunch at Seven.
If you know of any opportunities, let me know (hire AT brianburnham DOT com) or, if you’d like to play along at home, visit my job [...]
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Just over a week into the new year, and a couple forward-thinking men are already asking us to buy into their visions of the future.
George W wants to go to Mars via a Lunar settlement. Goals like this, though expensive, reap nice rewards. In the end, the best leaders understand that moving the spirit [...]
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One of the more interesting new trends in the world of business and the Internet is in the arena of networking. Business 2.0 has chosen this as their new technology of the year.
Of the many groups developing this “technology”, two have emerged as the most popular. The two I have tried are LinkedIn (run [...]
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More than a few are wondering what Google has in store with its new toy, Blogger. No one doubts that blogging is the newest and hottest thing on the web, but as of yet, no one’s got a clue how to make money with it.
And neither did I, until late last night…
I was in the [...]
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I’m an avid reader of Business 2.0 and in this month’s issue I couldn’t help but laugh at this story called “Mr. Gates and the Hunt for Search”
In it the author mention’s Microsoft’s thrust to integrate web search into its “Longhorn” release of Windows. The feature would “let you search the web abd your local [...]
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